When people hear the term news update, they may think of black-and-white journalism in a newspaper or the nightly recap on television. However, this type of article can also be used to provide employees with company news, such as recognition for major projects or accomplishments. This is important from a marketing standpoint, but it also helps to keep all employees informed and connected with the company mission.
To produce a news update, start with a relevant and intriguing lead paragraph. Then, use quotes from the individuals involved in the story to add credibility and give a voice to those who aren’t able to speak for themselves. In most cases, it is best to avoid expressing your own opinion about the topic; let the facts speak for themselves.
For the sake of clarity, it’s important to know the target demographic for your news article. This can often be determined by location, but it can also be narrowed down further based on the subject of the news article. For example, if you’re writing about an event that happened in Kansas City, your audience might be obvious: residents of the city. But if you’re talking about the zoning laws in a commercial area, your audience might be businesses owners in that region.
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