News alert is a free Google service that automatically monitors the web for new results that contain your selected keywords. This allows you to keep up with any mentions of your brand, competitors or industry keywords and can be especially useful for businesses that need to track online reputation.
When used appropriately, breaking news alerts can significantly enhance audience engagement during critical events by providing timely, relevant information in real-time. These alerts typically focus on the who, what, where, when and why of an event and can be disseminated through multiple channels including TV, radio, websites and mobile apps enabling audiences to grasp the situation quickly. These types of alerts can also be particularly effective when paired with social listening tools to provide a complete picture of a topic and avoid sensationalism.
Media Alerts & Press Releases
To generate awareness about your local Lights On Afterschool event, send media alerts (also known as media/news advisories) to local journalists and the press. These alerts should be written to convince reporters that your event is a legitimate news story worth covering, and they should include key details such as the who, what, when, where and why. Be sure to highlight any newsworthy aspects of your event such as a celebrity appearance, a high-profile speaker or the participation of a local political leader. Ensure your alerts and releases are concise and provide contact information for one person from your chapter so that reporters can follow up on questions or requests for more information.
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